bi-su

Privacy Policy

BI-SU PRIVACY PRINCIPLES

M-Style Japan Corp. (Brand owner of “BI-SU”) takes your privacy seriously. The following principles guide our treatment of your personal information:

M-Style Japan Corp. PRIVACY NOTICE — YOUR PRIVACY RIGHTS

Effective Date: April, 1st , 2022

Scope

This Privacy Notice (“Notice”) describes how BI-SU and M-Style Japan Corp. (“BI-SU,” “we,” “us”, or “our”) collect, use, share and otherwise process personal information in connection with our websites, applications, and other online platforms which link to or display this Policy (the “Platform”). This Notice is not, however, a contract and does not create any legal rights or obligations.

When we use the term “personal information” in this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. It does not include aggregated, de-identified or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you.

Types of Personal Information We Collect

How We Collect Your Personal Information

We collect your personal information in the following ways:

  1. Directly From You. For example, when you:
    • Register for an account.
    • Purchase products or services through our Platform.
    • Sign up to receive promotional communications.
    • Request a sample.
    • Join a loyalty, rewards or similar program or club.
    • articipate in one of our promotional sweepstakes, contests, surveys, or focus groups.
    • Use the Ratings & Reviews or related services and features.
    • Submit a request to our Consumer Service team.
    • Interact with BI-SU social media pages.
  2. Automatically. For example, when you:
    • Visit and navigate our Platform on any device.
    • Enable location-based features on our Platform.
    • Click on sponsored links or third-party advertisements.

We may also collect personal information about you over time and across different websites, apps and devices when you use our Platform, using tracking technologies such as cookies, pixels, Flash objects, APIs and mobile software development kits (SDKs) and we may use third party services to collect this personal information when you use our Platform.

For more information about our use of cookies and other tracking technologies to collect personal information about you automatically, please refer to the section called “Online Advertising and Third-Party Tracking” below.

How We Use Your Personal Information

We may use your personal information in the following ways:

How We Share Your Personal Information

We may share your personal information in the following ways:

Children Under 13

Our Platform is intended for adults. We do not knowingly collect or solicit any information from anyone under the age of 13 though our Platform. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have collected personal information from a child under 13, please contact us at [email protected]


Choices Regarding Your Personal Information

MARKETING COMMUNICATIONS: You can opt out of receiving our marketing communications. Note that you will still receive non-marketing or transactional messages from us, including messages about your account and responses to your inquiries. To opt out of receiving our marketing communications, you can contact us as follows:

MOBILE APPLICATION AND LOCATION BASED SERVICES:



Online Advertising and Third-Party Tracking

COOKIES & OTHER TRACKING TECHNOLOGIES:

We automatically collect certain types of usage and device information when you visit our Platform, read our emails or otherwise engage with us. We typically collect this information through use cookies (a small text file sent from a website and stored on your device), web beacons or pixels and similar tracking technologies, and we may utilize third party services to collect this information. For example, these tracking technologies may collect information about your device and its software, such as your IP address, browser type, device type, date and time stamp, unique device ID., and about the way you engage with our Platform, for example, the site from which you came and the site to which you are going when you leave our website, the pages you visit, how frequently you access our Platform, whether you open emails or click the links contained in emails, whether you access the Platform from multiple devices, the products you view and click on, and similar actions you take.

INTEREST-BASED ADVERTISING:

We engage in interest-based advertising to deliver online advertising that may be more relevant to your interests. We permit third party online advertising networks, social media companies, and other third party services to collect information about your use of our websites and Platform over time so that they may play or display ads on our Platform, on other websites, apps, or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies. We may share a common account identifier (such as an email address or user ID) or hashed data with our third party advertising partners to help identify you across devices or serve you ads on social media sites you may use. We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.

GOOGLE ANALYTICS AND ADVERTISING:

We use Google Analytics to better understand how our users interact with our Platform. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners' sites or apps” located at www.google.com/policies/privacy/partners. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here.

We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at https://www.networkadvertising.org/choices.

OUR DO NOT TRACK POLICY:

State-Specific Disclosures

We may choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain states. Please refer below for disclosures that may be applicable to you:

Security

The Internet is not 100% secure. Like all businesses, we cannot guarantee the security of the personal information you provide to us via the Platform. We have, however, taken certain steps designed to reduce the risk that the personal information you provide us will be subject to loss, misuse, unauthorized access, disclosure, alteration or destruction. We encourage you to use caution when using the Internet. A user id and a password are needed to access certain areas of the Platform. It is your responsibility to protect your username and password.

Storage of Information

Personal Information we maintain may be stored in or outside of Japan. If you live outside of Japan, you understand and agree that we may transfer your personal information to Japan. This Platform is intended for use in the United States and is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.

Links to Third-Party Services

Our Platform may contain links to other third-party sites, plug-ins, applications or other online services. If you click on a link to a third-party site or other online service, you will be taken to a site or other online service we do not control and that is not governed by this Notice. We are not responsible for the privacy practices used by third-party sites and other online services. We suggest that you read the privacy policies of those sites and other online services carefully.

How to Contact Us

If you have any questions, comments or concerns with respect to our privacy practices or this Policy, or wish to update your information, please feel free to contact us at [email protected]. You may also write to us at the following address:
M-Style Japan Corp..
Attention: International Business Department
1-20-2 TENJIN MENT 9F, Imaizumi, Chuo-ku, Fukuoka, Japn
Re: BI-SU Privacy Notice

CHANGES IN POLICY

From time to time, we may change our Notice. We will notify you of any material changes to our Notice as required by law. We will also post an updated copy of this Notice on our Platform. Please check our Platform periodically for updates.

PRIVACY NOTICE

California Privacy Notice

Effective Date: July 1, 2021

Unless otherwise defined in this California Privacy Notice (“Notice”), all terms defined in the Privacy Notice and all other terms defined in the California Consumer Privacy Act of 2018 (“CCPA”) retain the same meaning when used in this Notice.

Scope

This Notice supplements the information contained in our Privacy Notice and applies solely to individual residents of the State of California (“consumers” or “you”).

This Notice describes how we collect, use, disclose and otherwise process personal information of individual residents of the State of California, either online or offline, within the scope of the CCPA.

Personal Information Disclosure

When we use the term “personal information” in this Notice, we mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

For the purposes of this Notice, personal information does not include:

Collection, Disclosure and Sale of Personal Information

In the last 12 months, we have collected, disclosed for a business purpose and sold the following categories of personal information:

Category of Personal Information

Collected

Disclosed for business purpose

Sold

Identifiers, such as name, email address and IP address.

Y

Y

X

California Customer Records (Cal. Civ. Code § 1798.80(e)), such as birthdate, Contact Information, and Payment Information.

Y

Y

X

Protected Classification Characteristics, such as age and gender.

Y

Y

X

Commercial Information, such as Shopping History and other information relating to your hobbies, interests and shopping behavior.

Y

Y

X

Internet/Network Information, such as Device Information, and Log and Analytics Data.

Y

Y

X

Geolocation Data, such as precise Location Information from your device

Y

Y

X

Sensory Information

X

X

X

Profession/Employment Information, such as Employment Information;

X

X

X

Non-Public Education Information (20 U.S.C. § 1232g, 34 C.F.R. Part 99)

X

X

X

Other Personal Information, such as information you post on our platform or on social media pages, information you submit to us,

Y

Y

X

Inferences, such as predictions about your interests and preferences.

Y

Y

X


In addition, we permit third parties to collect certain personal information directly from you when you visit or interact with our Platform. Please see the section entitled “Online Advertising and Third-Party Tracking” in our Privacy Notice and visit our Ad Choices policy to learn how you may exercise your choice over this third party data collection for advertising purposes.

SOURCES OF PERSONAL INFORMATION

As described in the “How We Collect Your Personal Information” section of the Privacy Notice, we collect personal information directly from you when you provide it to us, automatically using cookies and other tracking technologies, from the categories of third parties listed in that section and by combining personal information we may otherwise obtain.

PURPOSES FOR COLLECTING PERSONAL INFORMATION

We collect, use, sell or disclose personal information about you for the purposes described in the “How We Use Your Personal Information” section of the Privacy Notice.

Recipients of Personal Information As described in the “How We Share Your Personal Information” section of the Privacy Notice, we share personal information internally and with a variety of third parties. For a list of the categories of personal information that we have disclosed to third parties for a business purpose or that we have sold to third parties during the previous 12 months, please refer to the chart above.

Your California Privacy Rights

As a California resident, you may be able to exercise the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):

Right to Knowledge

The right to request the following information relating to the personal information we have collected about you and disclosed in the last 12 months:

The categories and specific pieces of personal information we have collected about you;

The categories of sources of the personal information;

The purposes for collecting the personal information;

The categories of third parties with whom we share the personal information;

The categories of personal information we have disclosed for a business purpose and the categories of recipients; and

The categories of personal information we have sold and the categories of purchasers.


Right to Access

The right to access and obtain a copy of the personal information we have collected about you in the last 12 months.

Right to Request Deletion

The right to request the deletion or erasure of personal information we have collected from you, subject to certain exceptions.

Right to Opt Out of Data Sales


The right to direct us not to sell personal information we have collected about you to third parties.


Right to Opt In to Data Sales


If you are under the age of 16: The right to authorize us, or have your parent or guardian authorize us, to sell personal information about you.

California’s “Shine the Light” Law

California’s “Shine the Light” law (Civil Code § 1798.83) also permits California residents that have an established business relationship with us to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year or to have the right to opt-out of such disclosures.


How to Exercise Your California Privacy Rights

To Exercise Your Rights to Knowledge, Access, Deletion and/or “Shine the Light”

Please submit a request by:

We will need to verify your identity before processing most requests, which may require us to obtain additional personal information from you. Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. We will only use the personal information provided in connection with a California Consumer Rights Request to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.

If you wish to submit a verifiable consumer request on behalf of another individual, such as a minor child, we will also need sufficient information to verify that the individual is the person about whom we collected personal information and that you are authorized to submit the request on their behalf.

In certain circumstances, we may decline a request to exercise the rights described above.

To Exercise Your Right to Opt Out of Personal Information Sales
Please submit a request by:

You do not need to create an account with us to exercise your Right to Opt Out of Personal Information Sales. However, we may ask you to provide additional personal information (including your name, email address and mailing address) so that we can properly identify you in our dataset to facilitate the opt-out request. If you chose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.

Once you make an opt-out request, you may change your mind and opt back in to personal information sales at any time by contacting us at [email protected].

To Exercise Your Right to Opt In to Personal Information Sales

We do not sell personal information of consumers we know to be less than 16 years of age, unless we receive affirmative authorization (the “Right to Opt In”) from the child who is between 13 and 16 years of age, or the parent or guardian of a child less than 13 years of age. The parent or the child who has opted in to personal information sales may opt out of future sales at any time. Please contact us at [email protected] to inform us if you, or your minor child, are under the age of 16 and to exercise your rights to opt in or opt out of data sales.

Financial Incentives

We current offer the following financial incentives: From time to time, we may offer you certain financial incentives permitted by law (such as coupons, samples, and sweepstakes or contest rewards) in exchange for the collection, retention, or sale of certain personal information about you, including Identifiers (such as your full name and email address), California Customer Records (such as your birthdate and contact information) and Commercial Information (such as information specific to your experiences with M-Style Japan Corp.. brands). When necessary, we will provide information about the specific terms of the financial incentive, such as the type of personal information required to be disclosed, retained or sold in exchange for the benefit you may receive, and instructions on how to opt in or opt out, on the webpage or form where the financial incentive is made available.

How to Contact Us

If you have any questions, comments or concerns with respect to our privacy practices or this Notice, or wish to update your information, please feel free to contact us at [email protected]. You may also write to us at the following address:
M-Style Japan Corp..
Attention: International Business Department
1-20-2 TENJIN MENT 9F, Imaizumi, Chuo-ku, Fukuoka, Japn
Re: BI-SU Privacy Notice

Changes In Notice

From time to time, we may change our Notice. We will notify you of any material changes to our Notice as required by law. We will also post an updated copy of this Notice on our Platform. Please check our Platform periodically for updates.